Loreal: Coffre Fort Viktor & Rolf

The advert titled Coffre Fort Viktor & Rolf was done by RAISON PURE Paris advertising agency for Loreal company in France. It was released in the June 2009. Business sector is Personal effects - including perfumes, tobacco & luxury items.

Credits:

• Type of Entry: Packaging Design
  Category: Cosmetics & Beauty
  Title: COFFRE FORT VIKTOR&ROLF
  Advertiser/Client: L'ORÉAL
  Product/Service: PERFUME
  Entrant Company: RAISON PURE Paris, FRANCE
  Design/Advertising Agency: RAISON PURE Paris, FRANCE
  Creative Credits
  Name Company Position
  Sébastien Servaire R'pure Studio CEO
  Details
  Brief Explanation:
  The key objective was to surprise and to continue the philosphy of astonishment of the brand marketing. The agency had to create a formal register for a promotional product.
  Describe the brief from the client:
  The brief was to find a structural surprising register for a very creative universe such as Viktor&Rolf, for the Antidote and FlowerBomb perfumes.
  Description of how you arrived at the final design:
  The agency decided to push the concept of secret till the end by creating a strong box in metal with a real closing system and a key. The plus side of the agency was the capacity to give a real technical solution for production. This creation is a part of the three years collaboration between the agency and the brand which share the same touch of craziness.
  Indication of how successful the outcome was in the market:
  The product was a great success, especially with press. Journalists loved this totally atypical object. The TrongBox also received a prize on the industrial "Formes de luxe" awards of Monaco.