Drowning Prevention Sand Sculpture

Credits & Description:

Media: Ambient
Geo: Canada
Category: Public interest
Agency: Taxi
Brand: Lifesaving Society
The beach isn't all fun and games.
Educate yourself on water safety.
National Drowning Prevention Week. July 21 – 29, 2012.

To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver.

Advertising Agency: Taxi, Vancouver, Canada
Creative Director: Kevin Barclay
Art Director: Darcy Twarog
Copywriter: David Giovando
Photographer: Dan Barham
Editor: Chad Jones
Account Manager: Brett Willis
Account Director: Ben Tarr
Production Manager: Leah Fladgate
Sculptor: David Billings