The Wild Purity Button

Credits & Description:

Media: Online
Geo: Italy
Category: Non-alcoholic drinks
Agency: Lowe
Brand: Levissima
Get into the wild nature. Whenever you want.

URL: http://www.levissima.it/thewildpuritybutton/eng

Levissima is a mineral water springing from a glacier in northen Italy. It brings along the purity of its origin, sharing it with its consumers. While launching the new corporate website, we wanted the users to experience the main quality of the product, putting them in touch with the force of purity. The Wild Purity Button has been conceived to bring the power of wild nature in your everyday life, even when you’re in front of your computer. With this simple tool, you can plunge yourself into beautiful landscapes, regenerating yourself while checking Facebook or reading the news. What the Button actually does is changing the background image of the website you’re on with views of wild nature. You can choose the background image you prefer by clicking the provided button on the footer. On the same bar, you’ll find the button to cancel the “Wild Purity effect”. The tool works on every website that has a background image, except the ones that don’t allow any action on the source code. Add the Wild Purity Button to your bookmark toolbar and experience the force of purity.

Advertising Agency: Lowe and Partners, Rome, Italy
Creative Director: Laura Sordi
Art Director: Matteo Milaneschi
Copywriters: Marta Policastri, Andrea Fogar
Digital Strategist: Valerio Rufo
Project Manager: Francesco Pandolfi
Developer: Mattia Paiano
Published: July 2102