LEVI STRAUSS / Print/Outdoor adverts

Levi Strauss: Care Tag For Our Planet

Your friend’s email:	Separate multiple e-mail addresses with commas. Limited to 10 addresses.
Your email:
Your name:
Add your comments:	Hi Check this wonderful ad on Coloribus.com
	or dismiss

View the large size (members only)

Released:	October 2009
Advertiser:	LEVI STRAUSS
Advertising Agency:	BBDO WEST
Country:	USA
Category:	Clothing & footwear

The advert titled Care Tag For Our Planet was done by BBDO WEST advertising agency for LEVI STRAUSS company in USA. It was released in the October 2009. Business sector is Clothing & footwear.

Credits:

Levi Strauss and Goodwill announced a partnership that aims to put billions of pounds of unwanted clothing to good use. BBDO West, San Francisco, the pro bono agency for Goodwill San Francisco, conceived the idea to turn Levi’s clothing care tags into a communications medium. Come January, the Levi’s brand will become the first major retailer to include a message to donate unwanted clothing on the product care tags affixed to its jeanswear.

Advertising Agency: BBDO West, San Francisco
Executive Creative Directors: Jim Lesser, Jon Soto
Creative Director / Copywriter: Mike Barti
Art Directors: Heward Jue, Melanie Barti
Account Team: Elana Shea, Kate Lennon
Print Producer: Owen Bly