LEVI'S / Print/Outdoor adverts

Levis 501: UNBUTTONED-THE MAGAZINE

$Prints, Outdoor, Adverts Levis 501: UNBUTTONED-THE MAGAZINE, LEVI 501, TBWA\TEQUILA Hong Kong,$

Your friend’s email:	Separate multiple e-mail addresses with commas. Limited to 10 addresses.
Your email:
Your name:
Add your comments:	Hi Check this wonderful ad on Coloribus.com
	or dismiss

View the large size (members only)

Released:	September 2008
Advertiser:	LEVI'S
Brand name:	LEVI 501
Advertising Agency:	TBWA\TEQUILA Hong Kong $TBWA\TEQUILA Hong Kong$
Country:	HONG KONG
Category:	Clothing & footwear

The advert titled UNBUTTONED-THE MAGAZINE was done by TBWA\TEQUILA Hong Kong advertising agency for LEVI 501 (LEVI'S company) in HONG KONG. It was released in the September 2008. Business sector is Clothing & footwear.

Credits:

To launch the new ‘Unbuttoned’ range of 501 jeans into the Hong Kong market, Levi’s looked to maintain its sense of originality and individuality, however endless funds were not available, so a simple magazine campaign was briefed.

‘Live Unbuttoned’ is about expressing individuality, living outside of conventions and shunning social restraint. So the 501s had to be advertised in the most unrestrained way.

Product: Levis 501
Agency: TBWA\TEQUILA\ Hong Kong
Creative Director: Mark Ringer, Esther Wong, Joseph Mok, Law Chi Hang
Art Director: Joseph Mok, Ronald Tin
Copywriter: Law Chi Hang, Calvin Chow