Levi's: OPioneers!

The advert titled OPioneers! was done by Wieden + Kennedy Portland advertising agency for LEVI'S company in USA. It was released in the June 2009. Business sector is Clothing & footwear.

Credits:

• Wieden + Kennedy sets a pioneering tone for Levi's "Go Forth" campaign with help from American poet Walt Whitman. The audio in this spot is believed to be an original wax recording of Whitman's real voice reading four lines of his 1888 poem "America."

  
  

  Agency: Wieden + Kennedy, Portland

  Executive Creative Directors:
  Mark Fitzloff, Susan Hoffman
  Creative Directors: Danielle Flagg, Tyler Whisnand
  Copywriters: Julia Oh, Rudy Adler
  Agency Executive Producer: Ben Grylewicz
  Agency Producer: Jeff Selis
  Agency Associate Producer Juliana Montgomery
  
  Production Company: Anonymous Content, Los Angeles
  Director: Cary Fukunaga
  Executive Producer: Danielle Peretz
  Line Producer: Joe Mandarino
  DP: Darren Lew
  
  Editorial: Joint Editorial
  Editor: Elliot Graham
  Assistant Editor: Jessica Baclesse
  Post Producer: Neil Kopp
  Post Executive Producer: Patty Brebner
  
  Sound: "America" poem by Walt Whitman courtesy the Walt
  Whitman Archive
  Music Composer: Owen Pallett and Charles Ives
  Music: "The CN Tower Belongs To The Dead (Many Ives Version)" by Final Fantasy
  Album Title: Many Lives 49 MP
  Publishers/Record
  Company: Third Side Music
  
  Mix: Eleven Sound
  Mixer: Jeff Payne
  Mix Producer: Kristin Felt
  

  Assistant Mixer: Ben Freer

  Photographer: Ryan McGinley