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Yoga Art

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Credits & Description:

Category: Electronics, Technology
Media: Experiential
Brand: Lenovo
Agency: Ampfy
Geo: Brazil
Advertising Agency: Ampfy, Sao Paulo, Brazil
Chief Creative Officer: Fred Siqueira
Associate Creative Director: Will Ferrari
Art Director: Alexandre Nascimento
Copywriters: Udo Nery, Will Ferrari
Illustrators: Zezao, Cranio, Muretz/a>, Mari Pavanelli
Published: January 2017
Description:
Yoga are Lenovo's laptops with four different modes of use. To show it for the consumers, we created an innovative campaign inviting four street artists to customize four Yoga laptops on social networks. The live videos took four days, with some of the best Brazilian artists: Zezao, Mari Pavanelli, Muretz, and Cranio. They had only one hour to customize one Lenovo Yoga. Everything was shot and broadcasted online, totaling over 240 minutes of live video and creating four masterpieces that wowed millions of people.

The TV Commercial Ad titled Yoga Art was done by AMPFY advertising agency for brand: Lenovo in Brazil. It was released in the Aug 2017.
Advertiser: Lenovo Group Limited
Brand name: Lenovo
Agency: AMPFY
Country: Brazil
Category: Laptops, Netbooks, Tablets
Released: August 2017

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