COMPANY OUTING

	Play this radio ad Download mp3 version
Released:	June 2012
Advertiser:	Leica Camera AG
Brand name:	Leica
Product:	Leica V-Lux 20
Agency:	The Bravo Group
Country:	United States
Category:	Cameras & Video Cameras

Credits & Description:

Type of entry: Product & Service
Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: LEICA
Product/Service: V-LUX 20 CAMERA
Agency: THE BRAVO GROUP New York, USA
Advertiser LEICA
Product V-LUX 20 CAMERA
Entrant THE BRAVO GROUP New York, USA
1 of 2 Campaign
Type of Entry: Product & Service
Category: Home Appliances, Furnishings, Electronics & Audio Visual
Title: COMPANY OUTING
Advertiser/Client: LEICA
Product/Service: V-LUX 20 CAMERA
Entrant Company: THE BRAVO GROUP New York, USA
DM/Advertising Agency: THE BRAVO GROUP New York, USA


Brief Explanation
The objective was to bring to life one of the key benefits of having the ability to zoom in on a picture/scene with a high resolution camera. With this lens you really do see more.
We created a compelling set of stories for radio for the everyday photographer so that they would see, using theatre of the mind, the benefits of the camera and its lens.

The Radio ad titled COMPANY OUTING was done by The Bravo Group advertising agency for product: Leica V-Lux 20 (brand: Leica) in United States. It was released in the Jun 2012.