Credits & Description:
Type Of Entry: Use of Media
Category: Best Use of Outdoor
Title: OPTICAL ZOOM
Advertiser/Client: LEICA CAMERA
Product/Service: LEICA V-LUX 1 CAMERA
Advertising Agency, City: ADVICO YOUNG & RUBICAM, Zurich
Media/Advertising Agency, City: ADVICO YOUNG & RUBICAM, Zurich
Innovative Media Strategy:
Create a campaign that enables people to experience the zoom function of the Leica V-Lux 1 and extends the leadership position of Leica in the area of photo optics. Do this in a way that uses the conventional poster medium in an unconventional way.
We played with the environment of conventional billboards: the posters reflected their actual surroundings exactly, but enormously enlarged. In this way, we allowed viewers to look through the zoom lens of a V-Lux 1 without having one.
This campaign addressed the wide target group of hobby photographers at highly-frequented public places. The variety of backgrounds, and their corresponding enlargement within the posters, surprised consumers again and again.
The campaign was talked about in numerous blogs and web forums. It was taken up by the press, even in financial newspapers. As a consequence, requests for the camera increased substantially among retailers.The Outdoor Advert titled OPTICAL ZOOM was done by Advico Young & Rubicam advertising agency for brand: Leica in Switzerland. It was released in the Jun 2008.
Brand name: Leica
Agency: Advico Young & Rubicam
Category: Home appliances & furnishings
Released: June 2008
Latest Leica Ads & Commercials
© 2004-2013 AdMe Group, LLC. All trademarks, logos and copyrights are the property of their respective owners.