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Free yourself from colors

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Credits & Description:

AGENCY: F/Nazca Saatchi & Saatchi 

CATEGORY: Film

CLIENT: Leica Gallery São Paulo

TITLE: Everything in black & white

PRODUCT: Leica M - Monochrom 

1st DATE:  April 4, 2017
GENERAL CREATIVE DIRECTOR: Fabio Fernandes
CREATIVE DIRECTOR: Pedro Prado | Rodrigo Castellari
CREATIVE TEAM: Pedro Prado | Rodrigo Castellari 

Account Management: Saulo Sanchez, Gabriela Marques
MEDIA: Maurício Almeida | Edison Tamashiro

Rtvc: Elucieli Nascimento, Fernanda Sousa, Rafael Paes, Victor Alloza
PRODUCTION COMPANY: LOBO
Director: Mateus De Paula Santos, Fabio Acorsi
Design and Animation: Bruno Ferrari, Fabiano Broki, Fabio Acorsi, Felipe Frazao
Art Director: Fabiano Broki, Andreia De Marchi
EXECUTIVE PRODUCER: Alberto Lopes | Sérgio Salles
ACCOUNT MANAGEMENT: Márcia Guimarães
SOUND PRODUCTION: Satelite Audio

PRODUCTION: Equipe Satelite
MAESTRO: Equipe Satelite
ACCOUNT MANAGEMENT: Fernanda Costa | Tatiane Dias Ferreira
VOICEOVER: Toby Ricketts

CLIENT APPROVAL: Luiz Marinho
Date: March, 2017
Description:
The poetic video, voiced by Toby Ricketts, posits that nothing is more colorful than black and white—not blood red, not green grass, not the diverse blues of water.
Synopsis:
Inspired by photography's graphic universe, the film is a poetic ode to the monochromatic beauty. It kindly suggests that people should break away from the ordinary colorful world and embrace black & white's unique allure.

The TV Commercial Ad titled Free yourself from colors was done by Lobo advertising agency for product: Leica M-Monochrom (brand: Leica) in Brazil. It was released in the Mar 2017.
Advertiser: Leica Camera AG
Brand name: Leica
Product: Leica M-Monochrom
Agency: Lobo F/Nazca Saatchi & Saatchi Sao Paulo
Country: Brazil
Category: Photo & Video Cameras, Accessories
Released: March 2017

Awards:

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