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Leica Adverts & Commercials Archive

Everything in Black&White

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Credits & Description:

Agency: F/Nazca Saatchi & Saatchi
Client: Leica
Chief Creative Officer: Fabio Fernandes
Design and Animation: Bruno Ferrari
Design and Animation: Fabiano Broki
Design and Animation: Fábio Acorsi
Design and Animation: Felipe Frazão
Agency Producer: Elucieli Nascimento
Agency Producer: Fernanda Sousa
Agency Producer: Rafael Paes
Agency Producer: Victor Alloza
Art Director: Rodrigo Castellari
Copywriter: Pedro Prado
Creative Director: Pedro Prado
Creative Director: Rodrigo Castellari
Director: Mateus de Paula Santos
Director: Fábio Acorsi
Executive Producer (Lobo): Alberto Lopes
Executive Producer (Lobo): Sérgio Salles
Production Company: Lobo
Sound Design: Satélite Áudio
Description
Inspired by photography's graphic universe, the film is a poetic ode to the monochromatic beauty.
It kindly suggests that people should break away from the ordinary colorful world and embrace black & white's unique allure.

The TV Commercial Ad titled Everything in Black&White was done by Lobo advertising agency for brand: Leica in Brazil. It was released in the Oct 2016.
Advertiser: Leica Camera AG
Brand name: Leica
Agency: Lobo F/Nazca Saatchi & Saatchi Sao Paulo
Country: Brazil
Category: Photo & Video Cameras, Accessories
Released: October 2016

Advertising campaign: "Everything in Black and White"


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