Credits & Description:
Advertising Agency: FISCHER AMERICA COMUNICACAO TOTAL, BRAZIL
Executive Creative Director: Flávio Casarotti/ Pedro Cappeletti
Creative Director: Flávio Casarotti/ Pedro Cappeletti
Scriptwriter: Pedro Guerra/ Ricardo Big Passos
Agency Producer: Rachel Folino/ Fernanda Sousa
Account Supervisor: Paula Borges
Advertiser's Supervisor: Eduardo Guterman
Script in English
MVO: One, two, three, four, five, six? Seven, eight, nine, ten? Twenty, thirty, forty, fifty, sixty, seventy? 100!
ANN: Numbers never lie. Leaders, business and economy for leaders.
Script in Orginal Language
MVO1: Um, dois, tres, quatro, cinco, seis, sete, oito, nove, dez, vinte, trinta, quarenta, cinquenta, sessenta, setenta, oitenta, noventa, cem! Cem
FVO: Oito...ponto dois.
ANN: Os numeros nunca mentem. Leaders. Negocios e economia para lideres.
The institutional campaign was made to make the Leaders newspaper more accessible to the young reader/public.
The Radio ad titled SEX was done by Fischer America Comunicacao Total advertising agency for product: Business Magazine (brand: Leaders) in Brazil. It was released in the Apr 2008.