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Kodak Adverts & Commercials Archive

Printervention

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Credits & Description:

It's time for a "Printervention." In DRTV and DRDTV (Direct Response Digital TV) spots Kodak and Deutsch continue the successful "Print and Prosper" campaign that boldly expose the issue of high-priced ink and how consumer's overpay for inkjet printer ink. Consumers witness one family's Printervention in the :120 and :60 spots and demonstrates to, and ultimately rescues, the family from overpaying for inkjet printer ink. The work launches on August 6th. DRTV work airs on networks including AMC, TBS, Nick @ Nite, and VH1. The DRDTV work will be on premium sites including USA Today, Yahoo! Finance, ABC Family, Café Mom and Newsweek. Deutsch NY handles creative and Media services for Kodak Inkjet Printer.

Deutsch New York:
Greg DiNoto Partner, Chief Creative Officer:
Bill Tsapalas Group Creative Director
Emily Goldenberg Copywriter
Tim Hancock Art Director
Jeff Morgan Producer
Eve Kornblum SVP, Director of Broadcast Production:
Sasha Stollman SVP/Executive Producer
Client based in City/State, Client Contact:
Eastman Kodak Company
Rochester, NY
Lisa Hackett Global Advertising Manager
Production Company:
TOOL of North America, Santa Monica CA
Geordie Stephens Director
Flor Collins Director of Photography
Brian Latt Executive Producer
Jeff Tanner Producer
Editorial:
LOST PLANET, New York NY
Paul Snyder Editor
Jacks Genega Asst. Editor
Tiffaney McCannon Asst. Editor
Jaclyn Paris Producer
Krystn Wagenberg Executive Producer
Post Facilities:
NICE SHOES New York, NY
Ron Sudul Colorist
BLACK HOLE New York, NY
Ralph Scaglione Smoke Artist
Tim Farrell Smoke Artist
Graphics Company:
MUTT INDUSTRIES Portland, OR
Steve Luker Creative Director
Rebecca Hynes Producer
Nick Cline Designer
Megan Raphael Account Director
Andre Sam After Effect Artist
Music/Composers:
MACHINE HEAD, Santa Monica CA
Stephen Dewey Composer, Sound Designer
Kip Smedley Composer, Sound Designer
Greg Jenkins Composer
Patty Chow Dewey Executive Producer
Audio Post Company:
SONIC UNION New York, NY
Rob McIver Mixer
Shoot Location:
Fox Studios
Los Angeles, CA

The TV Commercial Ad titled Printervention was done by Deutsch New York advertising agency for product: Kodak Esp 3250 (brand: Kodak) in United States. It was released in the Aug 2010.
Advertiser: Eastman Kodak Company
Brand name: Kodak
Product: Kodak Esp 3250
Agency: Deutsch New York
Country: United States
Category: Photo & Video Cameras, Accessories
Released: August 2010

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