KIT KAT CHAIR

Credits & Description:

Category: Ambient: Special Build
Advertiser: NESTLÉ
Product/Service: KIT KAT
Agency: JWT NEW ZEALAND
Executive Creative Director: Peter Ogden/Angus Hennah
Copywriter: Mike Ramsay
Art Director: Jordan Young
Account Manager: Louisa Redshaw
Account Supervisor: Simon Fitch
Advertiser's Supervisor: Sandra Lee
Producer: Studio Producer - Darryn Warhaft
Other Credits: Jwt - Head Of Tv/Content Megan Robertson/Bootleg - Karl Moody
Date of First Appearance: Feb 27 2010 12:00AM
Entrant Company: JWT NEW ZEALAND, Auckland, NEW ZEALAND

Advertising Format
Modified Billboards & Posters

Dimensions

Site Location
Various - onsite, events, street poster sites

English Translation of Main Headlines
There are literally hundreds of outdoor concerts and festivals in New Zealand every summer. And if attendees have been dancing and partying like a machine, it can be very tiring. We thought they’d appreciate a much-deserved break. So we installed plywood posters around venues that could be made into nice, comfy chairs. Like IKEA furniture, the chairs are tabbed for easy removal from the poster and snap together in less than minute, allowing people to have a break thanks to Kit Kat. To make that break even better we also gave away Kit Kat bars.