Credits & Description:
Category: Confectionery, Snacks
Brand: Kit Kat
Advertising Agency: JWT, Bogotá, Colombia
Alternative Title: Dance Challenge
Additional Credits: Mindshare
Additional Info: Ambient
Published: August 2016
Description: To illustrate KitKat's "Have a break, have a Kitkat" tagline, Nestlé collaborated with JCDecaux Colombia to transform 3 bus shelters into dancing machines.
Passers-by were invited to follow the steps and enjoyed a dance while waiting the bus. When the song was finished, the score was shown on the screen and participants were able to take a KitKat bar from the dispenser as a reward!
The Outdoor Advert titled Have a break was done by J. Walter Thompson Bogota advertising agency for brand: Kit-kat in Colombia. It was released in the Aug 2016.