Have a Breakism

Credits & Description:

Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. We’ve added one more work of art to the collection ourselves. A painting that has no meaning whatsoever. To give people a break from all the modern art with multiple layers and deeper meanings. It is what it is. A big red canvas.Have a Break, Have a KitKat.

Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Creative Directors: Martijn van der Werf, Thijs de Boer
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte