Sorento pulling a horsebox

Credits & Description:

The Kia Sorento has won a ton of tow car of the year awards. It pulls loads as if they weren't there. To bring this to life we found different ways to make a load disappear.

Category: Automotive
Client: Kia Motors UK
Agency: Innocean Worldwide UK
Country: United Kingdom
Account team: Tim Manners and Lilian Fox
Creative Director/ art director: Dom Sweeney
Creative Director/ writer: John Crozier
Planner: Vishal Badiani
Illustrator: Justin Shill