KIA Soul: BECK, GIOVANNI, JO JO & JAMAL

The advert titled BECK, GIOVANNI, JO JO & JAMAL was done by INNOCEAN WORLDWIDE AUSTRALIA advertising agency for KIA Soul (KIA MOTORS AUSTRALIA company) in AUSTRALIA. It was released in the April 2009. Business sector is Cars & automotive services.

Credits:

• Advertising Agency: INNOCEAN WORLDWIDE AUSTRALIA, AUSTRALIA, Sydney
  Executive Creative Director: Justin Drape/Scott Nowell
  Creative Director: Noah Regan
  Creative Director: Noah Regan
  Scriptwriter: Nick Morrissey/Scott Dettrick
  Agency Producer: David Gleeson/Thea Carone
  Account Supervisor: Kristina Frost
  Advertiser's Supervisor: Steve Watt
  Producer: David Gleeson/Thea Carone
  Sound Engineer: Rod Enright
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  Multiple Voices: My name is Beck/ Giovanni/ Jo Jo/ Jamal./
  
  I drive a Soul/ Soul/ Soul/ Soul./
  
  On weekends we go snow/ swimming and bike/ hunting.
  
  It’s got a 5 year/ unlimited kilometre warranty/ 6 airbags/ ABS/ USB/ MP3 and a number plate that says/ Jamal/ boy/ 2000./
  
  And best of all it’s got sub woofer/ cup holders for my/ double/ green/ coffee/ shake/ with ice.
  
  SFX: Slurping through a drinking straw
  
  Multiple Voices: Kia Soul./ No two souls/ are the same.
  Brief Explanation
  The Kia Soul is the car that offers the ability for people to customise it in their own unique way.
  
  The idea of the radio campaign is to deliver one story from a variety of people as a way of illustrating that ‘No two souls are the same’.
  
  The following voice over will be delivered as one story but will merge between a number of different voices.
  
  The voices will all sound as though they are coming from the driver as they are driving in a Soul.