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Raju’s story

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Credits & Description:

Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE initiative, where KFC will contribute up to 5*/- from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger.
Media: TV
Category: Food
Brand: KFC
Agency: Ogilvy
Advertising Agency: Ogilvy
Executive Creative Director: Ajay Gahlaut
Senior Creative Director / Creative Services / Design: Shailendra Mahajan
Senior Creative Director / Creative: Krishna Mani
Creative Controller: Shreyans Gupta
Associate Creative Director / Creative: Srikanth Behera
Senior Vice President, Account Management: Amarinder Butalia
Client Services Director: Sunil Singh
Group Account Manager: Disha Dhami
Senior Account Executive: Kkanchan Mittal
Vice President, Planning: Rasika Fernandes
Planning Director / Planning: Nisha Ganneri
Senior Vice President - Chief Growth / Innovation Officer / Digital: Biraja Swain
Lead Mobile / Digital: Bharat Singh
Production House: Uncommon Sense
Geo: India
Published: October 2016

The TV Commercial Ad titled Raju’s story was done by Ogilvy & Mather New Delhi advertising agency for brand: Kentucky Fried Chicken/KFC in India. It was released in the Oct 2016.
Advertiser: Yum! Brands, Inc.
Brand name: Kentucky Fried Chicken/KFC
Agency: Ogilvy & Mather New Delhi Uncommon Sense
Country: India
Category: Fast food
Released: October 2016

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