SIX THOUSAND COLOURS

Credits & Description:

Category: Ambient: Digital Outdoor
Advertiser: KATIVO GROUP
Product/Service: PROTECTO PAINTS
Agency: TRIBU DDB
Executive Creative Director: Paula Guevara.
Creative Director: Rogelio Umaña.
Copywriter: Mauricio Arroyo/Brayner Obando.
Art Director: Joaquín Brenes/Frank Fernandez.
Account Manager: Diego García
Account Supervisor: Leana Alvarez.
Advertiser's Supervisor: Rafael Díaz.
Illustrator: Juan Pablo Ferreyra.
Producer: The Electric Factory/Pulse Live Media
Other Credits: Yamileth Oviedo/Carlos Loría/Esteban Miranda/Marcela Artavia/Roxana Víquez
Date of First Appearance: Apr 8 2010 12:00AM
Entrant Company: TRIBU DDB, Heredia, COSTA RICA

Description of Ambient execution
We created a web interface that captured color mentions from the twitter stream and changed the storefronts colors accordingly in real time via projection. We also streamed the events via web so people could see live how their tweets affected the color and play along with other tweeters. Using brand mentions through the "hashtag" #Protecto6000 (hashtags are words or phrases used to group topics on Twitter) we also triggered different color effects over the tweet.