Visine: Gone in 60 seconds

The advert titled Gone in 60 seconds was done by Lowe Indonesia advertising agency for VISINE (JOHNSON & JOHNSON company) in Indonesia. It was released in the October 2008. Business sector is Toiletries & pharmaceuticals.

Credits:

• Challenge

  Bikers in big cities like Jakarta ofter suffer from eye irritation (red eye) caused by pollution on the road.

  Implementation
  

  The idead demostrates how fas Visine alleviates the problem. The signage is placed on a traffic light in the city of Jakarta which has a 60 seconds countdown timer.

  Advertiser: Johnson & Johnson

  Brand: Visine

  Agency: LOWE, Jakarta
  Executive Creative Director: Din Sumedi
  Creative Director: Firman Halim
  Art Director: Aji Bekti
  Copywriter: Andrea Billy
  Country: Indonesia