I don’t have a login
I forgot my password
Advanced Search
Saved Searches

Johnnie Walker Adverts & Commercials Archive

Keep The Flame Alive [video]

Please subscribe to download HI-resolution digital version


Download and Hi-res viewing features are available to subscribers only. Why else subscribe?

Credits & Description:

Brand: Johnnie Walker
Advertiser: Diageo
Agency: Leo Burnett Beirut, Beirut
Managing Partner: Jo Chemaly
Chief Creative Officer: Bechara Mouzannar
Executive Creative Director: Malek Ghorayeb
Creative Director: Areej Mahmoud/Davina Atallah
Copywriter: Lama Bawadi
Art Director: Nadia Deghaily
Reg. Digital Director - Levant: Samer Shoueiry
Account Director: Peter Mouraccade
Account Manager: Diego De Aristegui
Account Executive: Raphael Jadaa
Digital Planner: Tina Sioufi
Film Production Company: Stoked, Beirut
Director: Hadi
Executive Producer: Rita El Hashem
Production Designer: Charbel Aouad
Post-Production Company: Stoked, Beirut
Campaign Summary: Lebanon, A Country With No President, No Democratic Elections In Sight, Years Of Regional Interference And Instability Have Forced A Once Resilient And Hopeful People To Lose Faith In Their Country. In Past Chapters Of The Keep Walking Lebanon Communications, We Aimed To Inspire The Nation Through A Lebanese National Icons Journey Of Progress In Lebanon. In The 2014 Chapter Of The Keep Walking Lebanon Project We Were Not Able To Find One Individual Who Could Best Bring The Brand Mantra To Life But Rather It Was The Lebanese Spirit, Found In All Those Who Have Stayed To Face The Hardships, That Needed To Be Celebrated. This Approach Represented A Challenge, As It Was The First Time, In Lebanon, We Steered Away From A Celebrity Endorsement And Told The Story Of A Nation Through A Fable Approach. Nevertheless, The Lebanese Are An Expressive People That Constantly Look For Platforms To Voice Their Opinions Of The Country They Live In, Turning To Them To Drive A Positive Impact While Using The Arabic Language Was Key To Ensure Cultural Relevancy And Desired Campaign Results.
The Brief: Our Objective Wasnt Only To Reassert The Iconic Johnnie Walker Whisky As A Produce Of Choice, We Needed To Remind The Lebanese To Keep Walking Despite The Troubled Times They Faced.
The Strategy: We Launched The Film During The Grim 8 Oclock News Telling The Story Of A Burning Flame Defying A Menacing Storm As An Ode To The Resilient Lebanese Spirit. We Had Then Set Up A Digital Ecosystem, With The Brands Facebook Equity As The Main Platform To Generate Real Time Conversations, Allowing For Crowd Sourced Messages Of Hope And Belief In The Country Through The Usage Of Our #Keepwalkinglebanon. We Then Transformed The Strongest Statements Into Art Pieces, Rewarding The Authors In Real Time. New Art Pieces Were Displayed On A Daily Basis In Different Mediums Across The Country.
The Execution: We First Launched The Film During The Grim 8 Oclock News Telling The Story Of A Burning Flame Defying A Menacing Storm As An Ode To The Resilient Lebanese Spirit. We Had Then Set Up A Digital Ecosystem, With The Brands Facebook Equity As The Main Platform To Generate Real Time Conversations, Allowing For Crowd Sourced Messages Of Hope And Belief In The Country Through The Usage Of Our #Keepwalkinglebanon. We Then Took The Content And The Conversation To Another Level By Transforming The Strongest Statements Into Art Pieces And Rewarding The Authors In Real Time As Well. New Art Pieces Were Displayed On A Daily Basis In Newspapers, Magazines And Different Out Of Home Media Spaces Across The Country. Ultimately, The Art Pieces Inspired The Nations Most Popular And Respected Socio-Political Tv Talk Show To Create A Special New Year Day Episode Revolving Around 5 Of The Most Powerful Art Pieces With A Selected Group Of Local Achievers That Shared Their Views Of A Brighter Future For Lebanon.

The Online Advert titled Keep The Flame Alive [video] was done by H&C Leo Burnett Beirut advertising agency for brand: Johnnie Walker in Lebanon. It was released in the Jan 2016.
Advertiser: Diageo plc
Brand name: Johnnie Walker
Agency: H&C Leo Burnett Beirut Stoked
Country: Lebanon
Category: Whiskey
Released: January 2016

Advertising campaign


Latest Johnnie Walker Ads & Commercials



Latest Online Submissions