Credits & Description:
Brand name: Johnnie Walker (Keep Walking Lebanon)
Advertising agency, city: Leo Burnett Beirut
Client account director manager: Diego De Aristegui
Art Director: Nadia Deghaily
Executive Creative Director: Malek Ghorayeb
Creative director: Areej Mahmoud,Davina Atallah,
Account Director / Manager: Nada Abi Saleh,Peter Mouraccade,
PR director: Jo Chemali
Copywriter: Lama Bawadi
Digital strategist: Samer Shoueiry
Production Company: Stoked sal
Other credits: Chief Creative Officer: Bechara Mouzannar / Director of Innovation & Delivery: Tony Kayouka
Creative idea explanation: In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’.
The TV Commercial Ad titled Keep the Flame Alive, 1 [video] was done by H&C Leo Burnett Beirut advertising agency for brand: Johnnie Walker in Lebanon. It was released in the May 2015.