Credits & Description:
Advertising Agency: JWT, USA, New York
Executive Creative Director: Wayne Best
Creative Director: Matt Mac Donald
Creative Director: Matt Mac Donald
Scriptwriter: Chris Plehal/Matt Mac Donald
Agency Producer: Mike Gaydos
Account Supervisor: Kristina Lenz
Advertiser's Supervisor: Alison Croyle
Producer: Mike Gaydos
Sound Engineer: Andy Green
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: A message for America’s CEOs.
SFX: Piano music
MVO: Your big bailout check has probably arrived by now and I’m sure you’re thinking ‘gee, that’s a really big pile of money’.
Well, you could gas up the private jet, fly the boys to Aruba, or you could spend a fraction of that money on JetBlue.
JetBlue gives you more: spacious leather seats, free live DIRECTV, and it says that you won’t need another bailout check – for at least a month or two.
Welcome aboard, have your assistant book your flight now at JetBlue.com
The Radio ad titled BAIL OUT was done by JWT advertising agency for product: Jetblue Airline (brand: Jetblue) in United States. It was released in the Mar 2009.
Case study
Online, Viral
