Fruit Pixels

Credits & Description:

A Jamba Juicie bottle opens, releasing a swirling cornucopia of vibrant fruit pieces which form into the shape of a person. To the sounds of the song "Fruit Machine" by The Ting Tings, the animated character swings, swims, plays volleyball and soccer, and the fruit pieces then form the Jamba Juice logo before swirling back into the bottle. Female voiceover artist Di Johnston tags the spot, "Introducing Jamba Smoothies and Juicies, now available at your local grocer. Jamba: Live fruitfully." "The thing I'm most pleased with is that each character transitions fluidly to the next one with no hiccups," says Tucker. "We controlled the particles in a way that made each transition believable and realistic… and we also held true to our initial designs and worked with the agency creatives and Nestle/Jamba to create a spot that worked for all of us."Product: Jamba JuiceAgency: Publicis New York Creative Director: Simeon Roane Art Director: LIEM NguyenCopywriter: Jeremy FilgateAgency Executive Producer: Anthony GarrettiExecutive Producer: Paul Abatemarco (Stardust)Producer: Josh Libitsky (Stardust)Director: Brad TuckerProduction Company: Stardust StudiosCountry: United States of AmericaFILM STAGE: Motion Capture at Perspective Studios, Santa Monica CA AD AGENCY: Publicis New York CITY/STATE: New York, NY CREATIVE DIRECTOR: Simeon Roane ART DIRECTOR: Liem Nguyen COPYWRITER: Jeremy Filgate EXECUTIVE PRODUCER: Anthony Garretti PRODUCTION COMPANY: Stardust Studios CITY/STATE: Bicoastal, USA DIRECTOR: Brad Tucker EXECUTIVE PRODUCER: Paul Abatemarco LINE PRODUCER: Josh Libitsky ART DIRECTOR: Jonathan Wu VFX SUPERVISOR: Andrew Ashton COMPOSITER: Andrew Ashton 3D ARTISTS: Joseph Andrade, James Anderson, Chris Eckardt MOTION CAPTURE: Perspective Studios CITY/STATE: Santa Monica, CA MUSIC: "Fruit Machine" by The Ting Tings FINAL MIX COMPANY: Sound Lounge CITY/STATE: New York, NY MIXER: Eric Warzecha V.O. ARTIST: Di Johnston