WOMEN IN THE KITCHEN

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Released:	September 2006
Advertiser:	IKEA International Group
Brand name:	IKEA
Product:	IKEA
Agency:	Zig
Country:	Canada
Category:	Retail stores & rental companies, Fast food outlets & restaurants

Credits & Description:

Advertising Agency: ZIG, CANADA, CANADA
Creative Director: Elspeth Lynn/Lorraine Tao
Scriptwriter: Lorraine Tao/Elspeth Lynn
Agency Producer: Lesley Rivard
Account Supervisor: Shelley Brown/Lesley Rivard/Subtej Nijjar/Kimberly French
Advertiser's Supervisor: Cass Hall/Hillary Lloyd
Director: Ted Rosnick
Sound Engineer: Ted Rosnick


Script in English
MVO:For decades, women have been trying to escape the kitchen, right?

FVO:Yeah.

MVO:But many women are now in top positions and no longer chained to the stove, right?

FVO:Yes.

MVO:And now that you can get a gorgeous dream kitchen and a stainless steel stove at IKEA, now you want to spend all your time in the kitchen, is that right?

FVO:Oh Yes. What’s your point?

MVO:Nothing, boss.

ANN:With 26 different styles and a 10-year limited warranty, IKEA has kitchens you dream about.

LEGAL:IKEA. Love your home.

The Radio ad titled WOMEN IN THE KITCHEN was done by Zig advertising agency for product: IKEA (brand: IKEA) in Canada. It was released in the Sep 2006.