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IKEA RETAIL THERAPY

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Credits & Description:

Client: IKEA Sweden
Agency: Åkestam Holst
Country: Sweden
Creative Director: Magnus Jakobsson
Art Director: Caroline Andersson
Copywriter: Felicia Jensen
Digital Producer: Alex Picha
Digital Strategy: Anna Lundeborg
Planner: Karl Andersson
Project Manager: Kjell Mansson
Production Manager: Mimmi Morén
Web Developer: Kalle Peterz
IKEA Retail Therapy – about the case
We simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you googled your problem, you found an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that our products are inspired by your life, for real. So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, IKEA can come to the rescue. Or at least put a smile on your face, while you keep googling for an answer. The project launched in Sweden a couple of weeks ago, and got a lot of positive media attention from all major news media in Sweden.

The Case study titled IKEA RETAIL THERAPY was done by Akestam.holst Stockholm advertising agency for brand: IKEA in Sweden. It was released in the Dec 2016.
Advertiser: IKEA International Group
Brand name: IKEA
Agency: Akestam.holst Stockholm
Country: Sweden
Category: Home Furniture, Department Stores & Shopping Malls
Released: December 2016

Advertising campaign


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