Credits & Description:
This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. We wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was – Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels.
• DO IT YOURSELF: daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves
Product: IKEA refresh range (homeware retail)
Advertiser: IKEA International Group
Brand name: IKEA
Category: Household maintenance & pet products, Retail stores & rental companies
Released: July 2008
Latest IKEA Ads & Commercials
© 2004-2013 AdMe Group, LLC. All trademarks, logos and copyrights are the property of their respective owners.