Credits & Description:
Category: Retail Services
Agency: Red Pepper
Advertising Agency: Red Pepper Creative, Ekaterinburg, Russia
Creative Director: Ivan Sosnin
Producers: Maria Orlova, Yana Shmailova
Project Team: Julia Uzkikh, Olga Burlakova, Margarita Agajanova, Alexey Korobkin
Additional Credit: Veronika Yadryshnikova
Published: February 2017
On New Year Eve one Russian nursing home was turned into Santa Claus's residence. This project was organized by MEGA shopping mall (IKEA Centres Russia). The house was decorated by garlands and the way to it shined with red lights, whilst house's residents were dressed in red caps and coats. Children were told that this place is home for retired Fathers Frost.
The Ambient Advert titled Mega. New year miracle was done by Red Pepper Creative Ekaterinburg advertising agency for brand: IKEA in Russia. It was released in the Feb 2017.