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Ifaw/international Fund Of Animal Welfare Adverts & Commercials Archive

Seal under ice

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Credits & Description:

The Canadian government authorizes the slaughter of around 270,000 harp seals in their annual commercial hunt. Now that global warming is thinning the ice, hunters can’t get close enough to the seals and use rifles from a distance. It’s hard to achieve a clean kill with a gun, so 50% of seals escape injured only to get trapped under the ice and die. Saatchi & Saatchi Paris embedded images of bloodied seals under the ice in ice rinks. The trapped seals were accompanied by a poster stating the number of mortalities and the IFAW website.

Product: stopthesealhunt.ca
Agency: Saatchi and Saatchi, Paris
Typographer: Rebecca Poupard
Creative Director: Derek Green
Creative Director: Matt Smith
Art Director: Samira Ansari
Copywriter: Samira Ansari
Copywriter: Amy Hollier

The Ambient Advert titled Seal under ice was done by Saatchi & Saatchi + Duke
 France advertising agency for brand: Ifaw/international Fund Of Animal Welfare in Canada. It was released in the May 2008.

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