Credits & Description:
Poster — Art Direction Campaign
Entrant: Ogilvy New York, New York
IBM - "Think"
Corporate Name of Client: IBM
Agency: Ogilvy New York, New York
Chief Creative Officer: Steve Simpson
Executive Creative Director: Susan Westre
Creative Directors: Chris Van Oosterhout/Jeff Curry/ Marcos Ribeiro/Sid Tomkins
Copywriters: Sam Mazur/Marcos Ribeiro/Leandro Neves/ Rafael Campos
Art Directors: Chris Van Oosterhout/La Mosca/ Sid Tomkins/Carl De Torres/Sebastian Onufszak/
Mussashi Shintaku/Marcos Ribeiro/Micky Huang/
Ramona Todoca/Johnny Budden/Renato Rozenberg/
Description of the Project
As a part of their centennial celebration, IBM created a public exhibit at New York's Lincoln Center called THINK an innovative exhibition which combined art, science and technology. The event challenged people to do one thing: Think. But first, we had to get them there.
We decided the best way to drive foot traffic was the humble poster. To promote this extraordinarily high-tech event, we employed a low-tech solution that harkened back to IBM's storied design roots. The brief was sent out to the entire agency network. And the response was enormous. We received over 200 submissions from offices in New York, Paris, Singapore, London and Brazil.
Eighteen were chosen to appear throughout Manhattan on bus shelters and subways, on trains and in wild postings to spur New Yorkers to stop by and visit the exhibit.
The Print Ad titled THINK EXHIBIT POSTERS, 1 was done by Ogilvy & Mather New York advertising agency for product: IBM (brand: IBM) in United States. It was released in the Feb 2012.