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Watson at Work, Aviation

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Credits & Description:

Category: Electronics, Technology
Client: Ibm
Brand: Ibm
Media: TV
Country: USA
Advertising Agency: Ogilvy & Mather, Usa
Managing Director: Liam Parker
Group Planning Director: Eva Augustyn
Executive Creative Director: Jeff Curry, George Tannenbaum
Executive Producer: Steve Ford
Director of Music: Karl Westman
Music Producer: Joanna Starling
Creative Director: Rich Wallace, Niels West
Senior Producer: Joe Maire, Sarah Pascale
Account Director: Soohan Han
Senior Planner: Nika Gokhman
Senior Art Director: Dennis Kung
Senior Copywriter: Greg Kissler
Senior Copywriter: Stephanie Cajucom
Account Supervisor: Emilia Pittelli
Production Company: Mill +
Director: Tom Basis, Paul Mitchell
Executive Producer: Zu Al-Kadiri
Editor: Matthew Campbell, Rachel Greco, Jason Webb
Date: April, 2017
Description:
How do aviation mechanics solve issues 90% faster? With IBM Watson’s analysis of structured and unstructured data, mechanics can tap into valuable insight. Only with Watson + IBM Services.

The TV Commercial Ad titled Watson at Work, Aviation was done by Ogilvy & Mather USA advertising agency for product: IBM Watson (brand: IBM) in United States. It was released in the Apr 2017.
Advertiser: International Business Machines
Brand name: IBM
Product: IBM Watson
Agency: Ogilvy & Mather USA The Mill
Country: United States
Category: Software & Multimedia Productions, SaaS
Released: April 2017

Advertising campaign: "Watson at Work"


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