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The Voice of Art

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Credits & Description:

Media: Interactive
Category: Business equipment & services
Client: IBM Brasil/ IBM Watson
Agency: Ogilvy Brazil
Name: A Voz da Arte
Chief Creative Officer: Cláudio Lima
Executive Creative Director: Felix Del Valle
Creative Director: Guiga Giacomo e Márcio Fritzen
Art Director: Frederico Gasparian
Copywriter: Leandro Neves
Planner: João Marcon e Rafael Liou
Agency Producer: Rafael Rosi, Cecília Taioli e Laís Pereira
Account: Bruno Perez, Chad Cathers, Gabriela Castejon e Milena Frias
Client: Fabiana Galetol, Gisele Lloret e Mauro Segura
Production House: Bando Studio
Director: Alexandre Charro e Leandro HBL
Executive Producer: Marcela Sutter
Director Photography: Vagner Jabour
First AD: Daniel Paschowitch
Producer: Delio Santiago
Editor: Lucas Coelho
Post: Bando Studio
Finalizador: Ruda Cordaro
Audio: Banda Sonora
Musical Director: Ruriá Duprat

Audio production: Eduardo Santos

Published: April 2017
IBM THE VOICE OF ART is a Watson powered technology that allows people to have real conversations with art inside museums.

The TV Commercial Ad titled The Voice of Art was done by Ogilvy Sao Paulo advertising agency for product: IBM Watson (brand: IBM) in Brazil. It was released in the Apr 2017.
Advertiser: International Business Machines
Brand name: IBM
Product: IBM Watson
Agency: Ogilvy Sao Paulo Bando
Country: Brazil
Category: Software & Multimedia Productions, SaaS
Released: April 2017

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