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STEM Diversity at IBM

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Credits & Description:

The IBM in partnership with NYT’s T Brand Studio and Ogilvy & Mather have just launched a new campaign called “Outthink Hidden”, inspired by the 20th Century Fox film, "Hidden Figures" to bring unsung heroes of innovation to life.
Brand: IBM
Agency: Ogilvy & Mather
Creative Director: Merrin McCormick
Associate Creative Director: Nicole James
Creative Director: Jens Sjobergh
Creative Director: Viktor Jacobsson
Senior Art Director: Chad O'Connell
Copywriter: Diego Sarmiento
Executive Creative Director: Jeff Curry
President Content@Ogilvy: Mark Himmelsbach
Copywriter: Timothy Steifler
Copywriter: Peter Nordstrom
Senior Art Director: Andrew Miller
Copywriter: Dan Winikur
Copywriter: Ashley Domers
Art Director: Belen Marquez

Sean Palmer - Global Account Director
Liam Parker - Global Managing Director
Joan Voltz - Executive Group Director
Kyle Ross - Account Executive
Alexa Mouta - Account Executive
Nick Robbins - Management Supervisor
Lindsey Harris - Assistant Account Executive

David Ross - Senior Executive Producer
Elizabeth Lucas - Executive Producer
Ashley Holmes - Art Content Producer
Gloria Hall - Director of DRM & Licensing
Yael Bloom - Content Producer

Strategy, Social
Eva Augustyn - Group Planning Director
Marisa Moody - Strategic planner
Sara Fogel - Senior Social Strategist
Asif Husain, Senior Vice President, OPR

Additional Partners:
· T Brand (Fake Love)
· Vanity Fair
· Brother
· TH productions

The TV Commercial Ad titled STEM Diversity at IBM was done by Ogilvy & Mather New York advertising agency for brand: IBM in United States. It was released in the Jan 2017.
Advertiser: International Business Machines
Brand name: IBM
Agency: Ogilvy & Mather New York
Country: United States
Category: Software & Multimedia Productions, SaaS
Released: January 2017

Advertising campaign: "Hidden Figures"

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