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IBM Watson on Expertise

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Credits & Description:

Brand: IBM
Media: TV
Category: Electronics, Technology
World of Watson Creative Credits
Creative Agency: Ogilvy New York
Steve Simpson - Chief Creative Officer North America
Liam Parker – Managing Director
Jeff Curry – Executive Creative Director
Jeremy Kuhn – Executive Group Director
Steve Ford – Executive Producer
Joe Maire – Senior Producer
Richard Wallace / Niels West – Creative Directors
Stephanie Cajucom – Copywriter
Dennis Kung – Art Director
Emilia Pittelli – Account Executive
Mina Mukherjee – Assistant Account Executive
Eva Augustyn – Planning Director
Nika Gokhman - Brand Planner

Production
Lead Production Company - Pytka
Director - Joe Pytka
Executive Producer - Gretchen Siss
Production Supervisor – Yin Yo
Assistant Director – Randy Fletcher
Assistant Camera – JD Murray
Iceland Production Company: Pegasus Pictures
Production Manager: Richard Scobie
Prague Production Company: Stillking Film
Executive Producer – Adam Lux
Offline
Edit Company - Friendshop!
Executive Producer - Melissa Mapes
Senior Editor: Tim Wilson
Editor: Joe Kell
Producer – Adam Roe
VFX MPC

The TV Commercial Ad titled IBM Watson on Expertise was done by Ogilvy & Mather New York advertising agency for product: IBM Watson (brand: IBM) in United States. It was released in the Sep 2016.
Advertiser: International Business Machines
Brand name: IBM
Product: IBM Watson
Agency: Ogilvy & Mather New York Pytka
Country: United States
Category: Computers & Computer Accessories
Released: September 2016

Advertising campaign: "World of Watson "


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