Tight Spaces

Credits & Description:

Category: Automotive
Brand: Hyundai
Agency: The Jupiter Drawing Room (Cape Town)
Country: South Africa
The Jupiter Drawing Room Cape Town used the columns and paragraphs of a newspaper article to illustrate the point that `park assist' lets you fit into tight spaces. As newspapers are reluctant to let advertisers intrude on any editorial, some smart negotiating by our media department saw the ad being run in a motoring supplement in two major South African newspapers. The separate elements were supplied to the newspaper, which in turn placed them in the relevant sections of the article.

Category: Automotive
Client: Hyundai
Agency: The Jupiter Drawing Room (Cape Town)
Country: South Africa
Executive Creative Director: Ross Chowles
Creative Director: Jonathan Beggs
Art Director: lucas van Vuuren
Copywriter: Dale Winton
Media: Anne van Rensburg / Ingrid Crowder / Quanita Salie