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Hyundai Adverts & Commercials Archive

Breast Cancer - CSR


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Credits & Description:

Category: Automotive
Media: Print
Brand: Hyundai
Agency: FCB
Geo: Saudi Arabia
Advertising Agency: Horizon FCB, Jeddah, Saudi Arabia
Creative Director: Sari Qablawi
Art Director: Ronald Quintos
Copywriter: Akram Najar
Additional Credits: Mohammad Ayoubi, Moutaz Jad, Rabih Houry
Published: November 2017
Description:
To capitalize on the recent Royal Decree allowing women to drive for the first time in the Kingdom and Breast Cancer Awareness month, our Creative team initiated a campaign for Hyundai, establishing a link between two significant female issues --- women driving and Breast Cancer Awareness. Emphasizing on the importance of safety, the idea promotes the necessary steps for safety/prevention, “buckling up” and “early detection”, to avoid future tragedy. This initiative was part of our commitment to contribute to Female Empowerment in Saudi society.
The creative idea was an initiative by the HorizonFCB Jeddah office and was shared with the Client, who immediately agreed to partner in promoting such a noble cause as part of the their CSR program. Our media arm, BPN supported the idea through securing ad space in major local newspapers & magazines complemented by posting the campaign on all Hyundai Almajdouie Social Media platforms. This was a perfect example of Creativity and a strong agency/client partnership to utilize such an opportunity to contribute to a great cause.
Safety Comes First.

The Print Ad titled Breast Cancer - CSR was done by FCB Horizon Jeddah advertising agency for brand: Hyundai in Saudi Arabia. It was released in the Nov 2017.
Advertiser: Hyundai Motor Group
Brand name: Hyundai
Agency: FCB Horizon Jeddah
Country: Saudi Arabia
Category: Against Cancer, Traffic safety
Released: November 2017

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