Burma

Credits & Description:

Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: BURMA
Advertiser/Client: HUMAN RIGHTS WATCH
Product/Service: PETITION
Entrant Company: JWT NEW YORK, USA
Advertising Agency: JWT NEW YORK, USA
Chief Creative Officer: Harvey Marco
Executive Creative Director: Andrew Clarke
Creative Director: Head Of Art: Aaron Padin/Director Of Photography: Izzy Levine
Art Director: Roy Wisnu
Copywriter: Chris Swift
Account Manager: Lindsay Gash
Producer: Paul Charbonnier/John Minze/Tadd Ryan
Art Buyer: Elizabeth Corkery/Sara Levi
Photographer: Izzy Levine/Bill Bramswig/Platon
Other Credits: Director: Clair Grupp/Nick Scotting/Kit Liset/Project Manager: Elaine Barker/Jessie Hoyt
Description of Ambient execution:
A giant installation (7' x 18') was built at New York’s Grand Central Terminal. Consisting of hundreds of prison cells, a closer look reveals that the cell bars are actually pens. Visitors could remove the pens to symbolically free the prisoners, and then use to pen to sign an on-site petition calling for their release.
Due to it's success, the installation has since toured Prague and Brussels.