Mother in law

Credits & Description:

There comes a time when you feel you can't copy anymore, and for a few hours you'd leave him with anybody. Even your mother-in-law.
Isn't a mother's life hard? Leave the soft side to your baby.

Advertising Agency: JWT/RMG Connect, Milan, Italy
Executive Creative Director: Daniela Radice
Associate Creative Director & Copywriter: Davide Boscacci
Copywriter: Jack Blanga
Art Director: Giulio Nadotti
Illustrator: Giulio Nadotti