Credits & Description:
Advertised brand: MOTOR CITY NIGTHMARES 2012
Advert title: HORROR BUCKET
Headline and copy text:
Horror festivals and premieres are all about the films. Popcorn can look
like someone’s brains. And films are best enjoyed with a bucket of popcorn.
Once we realized this, we were pretty quick to arrive at the concept of the
horror bucket. Then it was a simple matter of creating the website where
promoters could view the buckets, personalize them, and order them.
Advertising Agency: Y&R, New York, USA
Creative Director: Graeme Hall & Michael Schachtner
Art Director: Paul Wood & Milan Daniels
Copywriter: Paul Wood & Milan Daniels
Photographer: Paul Wood & Milan Daniels
Additional credits: Jim Elliott
The Direct marketing titled Horror Buckets was done by Y&R New York advertising agency for product: Horror Bucket Festival (brand: Horror Bucket) in United States. It was released in the Jun 2012.