Bright Giant’s brief was to create a campaign to produce leads and awareness for the launch of Hoover's new Dynamic 10kg washing machine. The agency designed a campaign using product video, viral video, website with interactive photo upload, banners, Adwords and advertorial. The proposed video viral enabled the Bright Giant creative team to script, storyboard and film the core of the campaign, which will run alongside a viral website – www.getdirtywithhoover.co.uk – to host the video and supporting materials. The viral and website have been designed with data capture, enabling Hoover to track and measure downloads from the site. A follow on campaign, entitled, 'How Dirty Can You Get'will run off the back of the initial campaign, encouraging the public to upload photos of themselves getting dirty in order to win one of the Hoover 10kg washing machines (with an obvious 24 hour delay for vetting purposes!)
Creative Commentary
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A great campaign to work on, particularly because no one in Hoover Candys industry had ever done anything like this before.
Client: Hoover Candy Ltd
Agency: Bright Giant, London
Production Company: SL Vision
Director: Tony Dow
DoP: Frank Dow
Creative Director: Lee Walker
Creative Director: Austin Vernon
Agency Producer: Austin Vernon
Country: United Kingdom
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