Maxell: For Ever & Ever

The advert titled For Ever & Ever was done by ASATSU - DK INC. advertising agency for MAXELL TAPES (HITACHI MAXELL company) in Japan. It was released in the August 2009. Business sector is Home electronics & audio-visual.

Credits:

• "Japanese folk songs are spread all over the country as traditional performing arts.
  There is a folk song called “Seicho Yasaburo-bushi“ in the Tsugaru area of Aomori Prefecture, which has been sung for 200 years. In the recent years, people who could sing it had decreased and there was only one person who could: Ms. Tokiwa Mori, 95 years old. She was an energetic lady for her age, but unfortunately on March 19th, 2009, she suddenly passed away. This commercial is a record of her life, and also a memory of the “Seicho Yasaburo-bushi“, which will never be sung anymore".
  
  For ever&ever
  
  Agency: ASATSU-DK INC.
  Client Stuff: Koji Okamoto
  Account Staff: Yoshiko Yamaguchi/Masaya Saeki
  Planning Staff: Hiroshi Kuyama/Takayuki Yamada
  Creative Director: Katsuya Sato
  Copywriter: Katsuya Sato
  Director: Katsuya Sato, daikoku inc.
  Sound Designer: Tokio Noguchi
  Editor: Hideto Kano/Kimindo Uchida
  Photographer: Akihiro Kanai