HEWLETT-PACKARD / Print/Outdoor adverts

HP Advanced Photo Paper: Ripped

Advertising campaign "HP Advanced Photo (Ripped)"

Your friend’s email:	Separate multiple e-mail addresses with commas. Limited to 10 addresses.
Your email:
Your name:
Add your comments:	Hi Check this wonderful ad on Coloribus.com
	or dismiss

View the large size (members only)

Released:	April 2008
Advertiser:	HEWLETT-PACKARD
Brand name:	HP Advanced Photo Paper
Advertising Agency:	Publicis, Malaysia
Country:	Malaysia
Category:	Business equipment & services
Tags:	Creative outdoor Visual effects in outdoor ads Creative review Outdoor ads as monuments, sculptures, stunts, installations, statues Mastering of the ambient space in outdoor advertising Award show winner

The advert titled Ripped was done by Publicis, Malaysia advertising agency for HP Advanced Photo Paper (HEWLETT-PACKARD company) in Malaysia. It was released in the April 2008. Business sector is Business equipment & services.

Credits:

Ripped sidewalk standee

HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demostrate to passers-by that's real t their eyes is actually a reproduction using HP Advanced Photo Paper.

Client: Hewlett-Packard
Agency: Publicis, Malaysia
Executive Creative Director: Andy Soong,
Lisa Ng
Art Director: Chong Khong Lum,
Hong Xiao Yeen,
Ooi Toe Lee
Copywriter: Teh Le Vin,
Lisa Ng,
Andy Soong
Photographer: Chee Wai