Credits & Description:
Category: Best Use of Print
Product/Service: HEINZ GARLIC SAUCE
Art Director: Ed Van Bennekom (N=5)
Copy Writer: Jasper Diks (N=5)
Account Director: Tamara Schelvis (N=5)
Media placement: Ad - Newspaper Echo - December 21, 2011
Insights, Strategy & the Idea
Create a newspaper ad that convinces readers that Heinz has the strongest garlic sauce.
To show that Heinz has extra strong garlic sauce we placed an ad in the personal ad section. All the personal ads around the packshot were scared away by the strong garlic sauce. This creative way of advertising communicated the products key USP perfectly with the tagline “Extra strong garlic sauce.”
Results and Effectiveness
The end result was a very effective and strong brand piece. Besides all the newspaper readers the ad also spread around the internet.
The Print Ad titled PERSONAL AD was done by N=5, Amsterdam advertising agency for product: Heinz Garlic Sauce (brand: Heinz) in Netherlands. It was released in the Dec 2011.