PERSONAL AD

Credits & Description:

Category: Best Use of Print
Advertiser: HEINZ
Product/Service: HEINZ GARLIC SAUCE
Agency: N=5
Art Director: Ed Van Bennekom (N=5)
Copy Writer: Jasper Diks (N=5)
Account Director: Tamara Schelvis (N=5)
Media placement: Ad - Newspaper Echo - December 21, 2011

Insights, Strategy & the Idea

Create a newspaper ad that convinces readers that Heinz has the strongest garlic sauce.

Creative Execution

To show that Heinz has extra strong garlic sauce we placed an ad in the personal ad section. All the personal ads around the packshot were scared away by the strong garlic sauce. This creative way of advertising communicated the products key USP perfectly with the tagline “Extra strong garlic sauce.”

Results and Effectiveness

The end result was a very effective and strong brand piece. Besides all the newspaper readers the ad also spread around the internet.