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Into the real ground

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Credits & Description:

Category: Alcoholic Drinks
Media: Digital
Brand: Heineken
Agency: Dankook University
Geo: South Korea
Advertising School: Dankook University, Seoul, South Korea
Art Directors: Heetaek Kong, Youngjin Park, Awon Eun
Copywriter: Rakbin Choi
Planner: Minji Lee
Published: October 2017
Description:
For soccer lovers, UFFA is the biggest festival in a year. They eager to feel the atmosphere of the ground and passion. But, there are many limits. How can we enjoy the soccer more exciting and dynamic? Why not sharing memorable moments with my favorite players? Heineken, the greatest support of soccer and the fans, invites you to the new world. Every player on the ground wears a uniform, and we are going to put micro cameras on their chest. On the bottom side of the bottle cap, there is a ‘star code’. With this, you can enter the application. Choose the game you want and click uniform number of your favorite player. And you can participate in the game through the player’s eyes using micro camera.

The Case study titled Into the real ground was done for brand: Heineken in South Korea. It was released in the Apr 2015.
Advertiser: Heineken N.V.
Brand name: Heineken
Country: South Korea
Category: Beers and Ciders
Released: April 2015

Awards:

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