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Go Places, 1


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Credits & Description:

Agency: Cloudfactory Amsterdam, The Netherlands Client: The Heineken Company Product: Recruitment Campaign Entrant: Cloudfactory Amsterdam, The Netherlands Title: Heineken Go Places Product/Service: Recruitment Campaign Idea Creation: Cloudfactory Amsterdam, The Netherlands Production: Wefilm Amsterdam, The Netherlands Production 2: Superhero Cheesecake Amsterdam, The Netherlands Creative Director: Sandrine Huijgen (Cloudfactory B.V.) Creative Director: Jessica Kersten (Cloudfactory B.V.) Creative Director: Olivier Teepe (Cloudfactory B.V.) Creative: Michael Diederich (Cloudfactory B.V.) Director: Lennart Vertsegen (WeFilm) Account Director: Lennard Franken (Cloudfactory B.V.) Producer: Stefany Rietkerk (Cloudfactory B.V.) Producer: Lars Fabery de Jonge (Cloudfactory B.V.) Production Company: WeFilm (WeFilm) Digital production company: Superhero Cheesecake (Superhero Cheesecake) Post Production: The Compound (The Compound) Music: Paraphrase (Paraphrase) DOP: Rutger Storm (WeFilm) Set Design: Florian Legters (WeFilm) Styling: Alette Kraan (Cloudfactory B.V.) Photographer: Jan-Willem Kaldenbach (Freelance) Executive Producer: Bas Welling (WeFilm) Executive Producer: Tobias Wilbrink (WeFilm) Producer: Bo Polak (WeFilm) Photography producer: Jeanette Luttik (Cloudfactory B.V.) Managing Partner: Sandeep Chawla (Cloudfactory B.V.) Sound: Sauvage Sound (Sauvage Sound) Website URL: http://theheinekencompany.com/... The Campaign Heineken’s interactive Employer Brand campaign, Go Places, is all about personality. It’s a creative and engaging experience aimed at amazing potential talent with the essence and spirit of the company. It revolves around one thought: Join HEINEKEN and go places. Literally and figuratively. It reflects the career opportunities HEINEKEN offers as an employer in terms of brands, functions and geography. Creative Execution At the core of the campaign is an interactive job interview. When entering The Interview, the viewer will meet an Interviewer who explains that choices define personality, and that personality is crucial at HEINEKEN. The Interviewer pokes and prods, asking a series of 12 timed questions designed to tease out whether you’re the kind of person who would thrive at HEINEKEN. After answering the 12 questions the website presents a personal profile to the viewer, based on Enneagram typologies. Profiles like Achiever, Loyalist, or Pioneer, to name a few, accompanied by a description of their character. Profiles can then be shared on social media and those readers are invited to take the Interview as well. The campaign is being promoted on LinkedIn and Facebook. Prospective employees who take The Interview can progress their applications further by visiting HEINEKEN’s global or local career sites to explore available roles.

The Case study titled Go Places, 1 was done by Wefilm advertising agency for brand: Heineken in Netherlands. It was released in the Apr 2016.
Advertiser: Heineken N.V.
Brand name: Heineken
Agency: Wefilm Cloudfactory Amsterdam
Country: Netherlands
Category: Beers and Ciders
Released: April 2016

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