Conservation of Natural Resources: Displaced animals

The advert titled Displaced animals was done by Dentsu Philippines advertising agency for HARIBON company in Philippines. It was released in the November 2008. Business sector is Public awareness messages.

Credits:

• TASK: The Haribon Foundation for the Conservation of Natural Resources wanter to come up with a campaign that would bring awareness to the plight of endangered animals.

  
  

  IDEA: If their natural environments were being threatened, these animals might end up in varioes cities. A series of banners were created that made it seem like a several nation species were perched around various lampposts arount Metro Manila.

  
  

  RESULTS: The campaign effectively stirred the curiosity of the public.

  Advertiser: The Haribon Foundation for the Conservation of Natural Resources

  Agency: Dentsu Philippines

  Creative Director: Mike Calaquian
  Assoc Creative Director: Lyli Eulterio, Chan Delacalzada
  Art Director: Lyli Eulterio, Mike Calaquian
  Copywriter: Chan Delacalzada
  Agency Producer: Rene Infante
  Country: Philippines
  Accounts: Titus Arce, Jackie Rubio
  Photographer: DMV
  Final Artist: Amor Rosales