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Guinness Adverts & Commercials Archive

Made of more, 1

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Credits & Description:

Brand: Guinness
Media: Print
Category: Alcoholic Drinks
Agency: Leo Burnett
Geo: United Arab Emirates
Guinness: Made of more, 1
Advertising Agency: Leo Burnett, Dubai, UAE
Global Chief Creative Officer, Leo Burnett Worldwide: Mark Tutssel
Chief Creative Officer: Bechara Mouzannar
Regional Executive Creative Director: André Nassar
Creative Directors: Haytham Lamah, Daniel Salles
Art Director: Daniel Salles
Production Company: Zombie Studio
Illustration: Black Madre
Communication Director: Rasha El Ghoussaini
Regional Communication Director: Raja Sowan
GUINNESS positioning is ‘made of more’. Leo Burnett Dubai wanted to highlight the brand’s purpose by celebrating people who had accomplished great things. But to really do justice to the claim, the agency wanted to find people who were really made of more. The kind of people who are not satisfied by mastering one discipline. They have to master another. The agency used the ‘NN’ and ‘SS’ in the GUINNESS name to illustrate the stories of people who were made of more. On the first letter, they detailed their accomplishments in one field. Then detailed their accomplishments in another field in the next letter.

The Print Ad titled Made of more, 1 was done by Leo Burnett Dubai advertising agency for brand: Guinness in United Arab Emirates. It was released in the Jun 2016.
Advertiser: Diageo plc
Brand name: Guinness
Agency: Leo Burnett Dubai Zombie Studio
Country: United Arab Emirates
Category: Beers and Ciders
Released: June 2016

Advertising campaign: "Guinness: Made of more"

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