Dark Life

Credits & Description:

Advertiser: Diageo
Agency: AMV BBDO
Director: Frederic Planchon
Production: Academy Films
Creative: Irish International
Diageo head of marketing communications: Garbhan O'Bric
Music: 10 Mile Stereo by the band Beach House
Title: Dark Life
Guinness's latest TV ad, "Dark Life", launches in Ireland tomorrow and will run in the UK from March.
The ad features dark clouds representing a pint of Guinness as it settles, spreading over locations including New York and Hong Kong. It ends with the catchline "There's more life in the dark".