Credits & Description:
It's a multi-level campaign where the models are artists, actors, performers or normale people. Their stories are told on the web site and on the MaGasine, a catalogue with the stories and experiences of those young guys. The advert shows how everyday situations can be turned in particular and ethical actions with a sharp head line.
Attila&Co, Milan, Italy
Brand name: Grotto Spa
Product: Gas Jeans
Category: Clothing & footwear, Jeans
Released: October 2007
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